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I have been more than amused by the press given to Millennials lately – thanks Talia/Yelp – and it got me thinking about how I first encountered Jive in the age of Millennials (I’ll shorthand to Mil’s), and how it won me rave reviews from my Mil coworkers and mostly panned by my fellow Boomers.


US Census Stats for 2015 tell us that Millennials (born 1982 to 2000) have become the largest workforce, usurping the last major group, Baby Boomers (born 1946 to 1964). For Boomers like me, the population shift has meant accompanying paradigm shifts in the way business gets done. From a knowledge workers perspective;

  • work place: office, to cubicle farm, to flex-office, to home, to ‘wherever/whenever/however’
  • work language: grind stone/9-5, to work-life balance, to opt-in hours.
  • work platform: mainframe, to client-server, to PC, to laptop, to mobile/BYOD (and the associated shrinkage of the screen).
  • work uniform: shirt and tie, to slacks and collar, to anything with a collar, to flops and shorts.
  • work communication: break-room board, to inter-office envelope, to email, email, email, and dammit, more email.
  • work collaboration: lock drawers/closed offices, to cube buddies, to team space, to project intranet.


Focusing on Collaboration. As a group, my generation was less apt to share, especially in the sales ranks. Progress with a ‘deal’ was only shared with senior management and even then, only those with a need to know. Like a dark family secret, customer deals were never discussed with the guy in the next cube, much less the rest of the company. Even a cloud CRM solution like Salesforce caters to this sharing-phobia - with layers of security and visibility that dictate what you see by your title and associated access.


Enter Mil's, who are not only sharing family secrets, they are live-tweeting family shouting matches and posting selfies with the burning house in the background. Sharing is not a question of “if” but by what means. A ‘closely held secret’ is something you only share with friends and friends of friends. As the commercial says, over-sharing.


In the workforce, this philosophy comes in direct conflict with everything the Boomers were taught.


For all its other promoted benefits (less inbox-trapped knowledge, traceable discussions, social web, etc), Jive offers the ability to connect across departments and time-zones that gave me something to promote within the E-staff. But the A-HA! moment came when I saw Jive as a way to help me build the needed bridges between an older, Boomer-aged sales team with the younger, over-sharing Mil’s in marketing, ops, and development. The social aspect quickly hooked the Mil’s without any encouragement from upper management. As a matter of fact, the original implementation was meant for sales only. Marketing demanded to be part of the beta test, then R&D caught word, and it caught fire from there. But how to capture my fellow Boomers?


My own research showed that the quickest adopters (as ranked by points) were Mil’s in Marketing, R&D, and Sales Ops. Other early adopters were the GenX’s that made up the ranks of our SE crew. Lagging were the Boomers in Sales.


As anyone who has ever put a new environment in play can testify, Boomer’s stubbornness can teach Mil’s entitlement a thing or two about attitude. Sorry fellow Boomers, we get a 'D' in flexibility.


I’ve already written about the Water Cooler aspect of Jive (stole that idea directly from The specified item was not found. training) and how it aided the discussion of coworkers in far-flung offices and territories. In addition, one of the more trafficked areas was the Competitive Stories Group. The story telling was as compelling as it was hilarious. This communal sharing provided the baby steps I needed to show the value of Jive to my Boomer Salesguys. An added bonus was the positive feedback given by Mil’s to their wiser counterparts. This was the budding “community” I was desperate to create.


The construction phase of this cultural bridge starts when that Sales Boomer shares an insight that is reciprocated and encouraged by the Mil’s. The concept of Community becomes reality when we get daily BIDIRECTIONAL connections across the Great Divide – a constant widening of the bridge as the team (formal and ad-hoc) begin and end every sales effort and new campaign on the Jive platform.


Jive will never build a community within a company, no more than PowerPoint will create a winning corporate pitch. However, Jive provides the common infrastructure where a community can be formed and fostered. It’s the difference between a couple of planks over a stream and a large suspension bridge across the Bay. Unlike your favorite bridge in the BA, the employees are not just users/commuters, but are also building, expanding, and enhancing this hypothetical span. Try that with Outlook!


The enlightened Boomer in the corner office is looking for the future of corporate communications. Most know it has something to do with a Social Enterprise Platform. They also know that Community is no longer something that just happens to the lucky few. It has to move to the realm of science – something repeatable, observable, and measureable. And that exec is looking for a guide in this unchartered sea.


Mil’s need to take this opportunity to encourage and participate in this next technology wave. Like the elder Boomer who took a chance on email when I was starting out, Mil’s need to make sure that this social platform is not just a tool for the terminally hip, but also the hip-replacement crowd.


I’ll use this forum to call out my millennial brothers and sisters to bring everyone along. Keep the bidirectional nature of this bridge flowing and help get your Boomer coworker past their skepticism and part of the move to the next big thing. I'll do my part to help my seasoned compadres see the benefit of sharing their experience and knowledge - and help fight the tendency to email a response (Jive Outlook plugin notwithstanding).


Building that bridge is the critical component in the making of the Next Great Company. If you are reading this and part of this Jive Community, you are well on your way.

lounge.pngAnyone who has been to JiveWorld knows that it's important to find the good spots for taking time outs from the conference. Some people need moments to catch up on their day jobs; some want to grab a 1:1 conversation with a colleague; and some just want to gather a handful of like-minded individuals for a good, ole' fashioned meet up. These corners, nooks, and crannies that offer comfy seating and an undisturbed setting are sometimes hard to come by (without having to walk to another wing of the hotel, that is).


Look no more. The JiveWorld team is pleased to offer you the Meet Up Lounge, located on the 3rd floor right next to the break out sessions. There's already a variety of Jive-scheduled meet ups that anyone is more than welcome to join, so be sure to put these on your calendar.


Here's how it will work: The lounge show in the picture to the right is open for smaller groups at any time. You can sign-up to use the lounge area only. If a larger group signs up in the doc below, the JiveWorld team will discuss the need for arranging a private room to meet in. With that in mind, the larger Jive-scheduled meet up groups shown in the Meet Up doc will be directed to private rooms, leaving the lounge area open to smaller groups of people.


As indicated above, anyone is encouraged to schedule their own custom meet up. The Meet Up Lounge can comfortably sit 10-15 people total. Use the document linked below to reserve your own spot. Slots will be finalized on Monday, March 14, 5PM PST. We'll print out the schedule and you can continue to reserve slots on the printed version of this table, located in the Meet Up Lounge starting Tuesday, March 13, 8AM PST.


And if you didn't reserve a slot, but find yourself needing a place to chill out, don't hesitate to come by the Meet Up Lounge; if a seat is available, it's all yours. Sit down, relax, and enjoy a break, all within the comforts of the JiveWorld conference area.


Spoiler alert: there just may be some cocktails waiting for you when you come by so be sure to check it out.


Reserve your spot:

JiveWorld Meet Up Lounge Schedule

OK, Jive Community. I want you to summon your best movie trailer narration voice while you watch this JiveWorld16 preview:


(Michael Bay, eat your heart out.)


If you haven't bought your tickets to see this production, you won't find them on Fandango. But you can still register here: Registration | JiveWorld


Hope to see you all on opening day!

JiveWorld16 is just around the corner, (we're talking just over three weeks people!) which means its time to get your game faces on. That's right, this year's game series has already begun and runs through March 31st and we have four easy ways for you to head home with prizes and bragging rights.


But what are the prizes you ask? We know that everyone likes collecting badges, but completely understand how important tangible rewards are too, so that's why we've upped the stakes and decided that hoverboards were the only way to go.


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So how do you cruise away on one these babies? It's easy:


Step 1: Download the mobile app

  • Stay up-to-date with JiveWorld16 schedule, events and take part in the JiveWorld16 Game Series
  • You can download the JiveWorld16 Mobile App now for iPad, iPhone, Android and Mobile Web
  • Download here:


Step 2: Achieve one the of following...


Become the top tweeter of JiveWorld16:

Starting now and through March 31st, our social team ill be monitoring Twitter for organic tweets, re-tweets, and modified-tweets that include the #JiveWorld hashtag. To win, simply be the top tweeter in terms of volume, network size and quality of contribution. At the beginning of April, we will collect all the stats and announce the winners right here in the Community. The top tweeter will be shipped one of our awesome hoverboards.


Note:  The Top Tweeter game is the only way non-attendees can win a prize. So even if you're not attending JiveWorld16, there is still a chance for you to win!


So good luck in the twittersphere!


Submit the best photo of JiveWorld16:

From March 13th - March 18th, we will monitor Twitter and Instagram for posts that include both the #JiveWorld hashtag and a photo. The social team will select 10 photos based on creativity and engagement and will then create a poll right here in the Community to determine the best photo of all! The owner of the top photo will be shipped one our totally radical hoverboards.


Eligible Photos

  • Must have at least 1 person in them
  • Must be taken during JiveWorld (in Vegas) OR clearly show the word "JiveWorld" in them (#JiveWorld is acceptable) OR at least 1 JiveWorld16 conference badge visible
  • Must be taken first-hand from your device (i.e. you own the rights to your photo)
  • Must be submitted to Twitter or Instagram by a member of the Jive Community and be a JiveWorld16 attendee.
  • While the use of photo editing tools and filters is discouraged, participants may use them at their discretion. We ask that you limit use of these tools to improve photo quality and presentation, and less for altering appearances and super imposition.


Win one of the daily challenges:

Just to keep everyone on their toes, we will also be creating daily challenges that will be released in real-time at JiveWorld16. On March 14th and 15th details around the daily challenge will be communicated through Twitter, Facebook and Instagram, as well as through the mobile app and here in the community. The 1st place winner of each challenge will be shipped a hoverboard.


But how do you prepare for these challenges? Your best bet is to download the mobile app ( and follow us on all of these channels so that you don't miss any details:


twitter icon jw.png   fb icon jw.jpg  insta icon jw.png


But wait, there's more!

We also have prizes for a select few who collect ALL the badges (and we really mean all of them because that takes true dedication). The first three attendees to earn all of the JiveWorld badges will walk away with a pair of Dre Beats headphones. Not bad, right?!


Here's a preview of some of those nifty badges you can look forward to earning, but be on the lookout for more to come!


JW16Game_Preview copy.jpg


If you have not registered for JiveWorld16, now is the time:


If you have any questions about the JiveWorld16 Game Series, please reach out via the comments below or via @JiveWorld on Twitter.




If you're a Jive customer with an employee or customer community 2+ years or more . . . and you're NOT signed up for the Advanced Customer Workshop on Monday's pre-conference day . . . you're missing out. There's still time to change your JiveWorld registration to add these workshops!



What: Pre-conference Advanced Customer Workshops

Date: Monday, March 14, 2016


9:00 am - 12:30 pm Advanced Engagement   $225 fee for morning. Chose 1 of 2 breakouts either internal or external

If you're an existing community leader looking to inject new life into your program, this workshop is for you. Spend the morning with Jive strategy consultants and your fellow veteran Jive customers to learn on advanced engagement strategies used across our customers. Breakout activities will allow you to share your most pressing problems and get practical advice from your peers. Chose from one of two breakout workshops covering internal or external communities below.


Advanced Engagement: Internal Breakout

Has your employee community or social intranet adoption stalled? Are you wondering how to drive change on a shoe-string budget?  Often the #1 driver of adoption (and continued engagement) is utility. Stalled or declined engagement could signal the need to revisit fundamentals with an eye toward taking your community to the next level. Join this session to learn how to reassess your community governance model and supporting roles, use cases deployed (or not deployed) and the change tactics needed to make new work behaviors sticky.


Facilitator: Claire Fletcher with guest customer speakers


Advanced Engagement: External Breakout

External communities are evolving from a primarily peer-to-peer channel or user forums to more structured self-service and customer engagement channel, presenting new challenges for sponsoring organizations and community managers. Join this session to learn key tactics to drive customer adoption and engagement such as content & programming, enabling & onboarding key stakeholders, acquiring and retaining members.


Facilitator: Jennifer Kelley with guest customer speakers



1:30 pm - 5:00 pm Advanced Measurement   $225 fee for afternoon

Are you an existing community program leader looking to go beyond measuring page views and registered users to prove value? If so, this session is for you! This half-day workshop is designed for the veteran customer with case studies, tutorials and breakout activities covering:

  1. Top Metric #fails
  2. If you measure nothing else - what to measure when looking at adoption, health & engagement
  3. Mapping your community program and KPIs to company initiatives
  4. Using surveys and Resonata to prove perceived value and understand sentiment
  5. Advanced community analytics to prove value of knowledge sharing and employee / customer support
  6. Techniques to prove value of community on customer satisfaction and share of wallet


Facilitator: cflanagan17 with guest customer speakers


How do I add the Pre-Conference Workshops to my JiveWorld16 pass?

There is a small fee for each of these half day workshops as noted above.


You can register and add these workshops to your conference pass by going back to your JW16 registration form Registration | JiveWorld. If you have problems editing your registration contact the Jive Team at


Don't miss out. Join us!


The specified item was not found. Jive Customer Hub Jive Advanced Customer Measurement [ARCHIVE] Jive External Communities

My Funny Valentine

Posted by mikemafare Feb 12, 2016

For those of you who know me (and my alter ego Mike Mercado), I may have seemed a complete recluse, hiding in the hills above Silicon Valley cursing the fates for my non-designer loincloth and fully gas-powered transportation (so last century). Not completely. But I was banished to a strange place.


Yes, for 18 long, lonely months, I was without Jive, an UN-Jiver <queue GASP>


Armed with only Twitter, LinkedIn, and Facebook, I was forced to share my thoughts with the unwashed masses - mere mortals too caught up in Pan Asian food-selfies to contemplate the power of social media as a means to accomplish real, billable, consumable, actionable, self-gratifying WORK. Yea, there were those articles in LinkedIn, but that was just me faking productivity for the power elite who might read my profile (found here....), and offer a like or a share, or the KING of Acceptance, the Recommendation. But in the end, no commerce, no budget, no sale - just the constant stream of anniversary congratulations and promotional articles written by content robots.


Flash over to Twitter and it's illegitimate step-children, SnapChat and Instagram, and it's the same. I can promote something worthy of a novel, so I'm not a fan of limited communications of 140 characters (or 5 seconds). Speak to me in full sentences, not the choppy world of vowelless words, TLA's, and emoji's. An aging hipster has his limits!


I miss asking a question in a room with no walls, knowing full well that my answer is in the head of someone more versed than me in the topic de jour. This person was willing to commit the ultimate technology sin - SHARING information with a colleague. Actually tens or hundreds of colleagues. Depending on the location and timezone, it was completely likely that I had never met my source - my Deep Throat informant. Yet somehow, this comrade was willing to take the ultimate leap of faith; sharing their expertise and tribal knowledge with a personal stranger, BUT a business brother!


And that is what Jive achieves - bringing thoughts and ideas in the open where fellow Tribesmen/women can digest, discuss, promote, debunk, and ultimately get to a BETTER solution than the hallway conversation that I will never have while working from my home office. Especially if that hallway is in Australia, or Germany, or Chicago, or NYC, or wherever that knowledge is held. Jive was the confidence currency that ideas could be shared (and dammit SHOULD be shared) with like-minded, if slightly more confused people, helping to bring a sense of clarity while promoting community.


Other media promotes the self within a community. The Ego and SuperEgo come to feed here. Who can shout the loudest? Who can give the response equivalent of a mic-drop?


Jive promotes the community and uses thousands of voices to bend an ever asymptotic curve towards an ultimate answer, relying on the weight of the community to refine and rethink. I don't have to lose my voice to make my point - my business brothers and sisters can join the discussion and help guide me towards my business goals and a better answer to my many questions.


This is the power of a social enterprise platform like Jive. It took a year and a half away from Jive (and most of civilization) to help me see the impact, but I think I finally get it.


With Valentines Day, 2016, only days away, it seems appropriate to give my heart to my enterprise software love...


Oh Jive, how I've missed you! Please never leave me again!

Forever Yours..MM