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Social Edge Consulting

19 Posts authored by: jencallahan

We here at Social Edge are lucky enough to work with Ben Zweig and see him create amazing communities. But if you haven't met Ben yet, check out this profile on him here in How I Work: An Interview with Ben Zweig from Social Edge


Have you worked with Ben? Share with us your Ben stories, and what you've worked on with him, please.


And thanks to Libby Taylor and Emilie for putting together this interview - great job!

Yesterday's Jive Developer Days 2016: NYC — Stop 1 was a hit - so glad we got to see everyone. For four hours on June 8th, Jivers Ryan Rutan and Rashed Talukder, with the Social Edge tech team duo of john_reynolds and Robert Hanson answered questions and offered solutions to attendees.


A special thanks to Ryan and Rashed for helping us put together this great event. And of course thanks to our hackathon attendees/registrants without whom there would be no event: atruex and aschedler of New York Life; sergia and iibrahim of ASA; manish0109 (NBCU); l9rezn (Kellton Tech) nnrmiller (Judge Group); arihalbkram (Chubb Insurance); helmahmoudi (Faurecia); sandeepshanu (CapGemini).


Finally, thanks to the Social Edge NYC team for taking care of the details and keeping things flowing at our WeWork office: amara_mastronardi glungari meghanconnor ruth_neighbors.


Looking forward to the next one!

NYC Hackathon - Ryan-Andy-Alex and John R.jpg

Getting warmed up for the Hackathon!

From left to right: Ryan Rutan (Jive), Alex Truex and Andy Schedler (New York Life); John Reynolds (Social Edge)

NYC Hackathon - Munish-Sergia-Ibrahim-Rashed.jpg

Hacking away!

From left to right: Munish Chopra (NBCU); Sergia Dupoux and Ibrahim Ibrahim (ASA); Rashed Talukder (Jive)


Let the coding fun begin!

The NYC Hackathon is well underway, with Ryan, Rashed (left side, foreground) and Rob Hanson (right side, foreground) at the ready to answer questions.


The 1st NYC Hackathon Crew - thanks for coming everyone!

From left to right: John Reynolds and meghanconnor (Social Edge); Rashed Talukder, Lea Reznick, Sergia Dupoux (front and center); Ryan Rutan, Ibrahim Ibrahim; glungari and ruth_neighbors (Social Edge)

As mentioned in Jive Developer Days 2016: NYC — Stop 1,  in Jive Developers Social Edge will be hosting the 1st Developer Hackathon at our WeWork NoMad office in NYC on Wednesday, June 15, from 1-5 pm ET.  Our office is at 79 Madison Avenue, 2nd floor. For those attending, please look for the WeWork entrance on 28th Street, just off Madison Avenue, and give your name at the security desk. Please ask for amara_mastronardi when you get there - other Social Edgers will be on hand to get you where you need to go, including meghanconnor, ruth_neighbors andpatrickd


Topics on the agenda include Simple Stream and custom view tile integrations. Attendees will huddle in small groups and either  Ryan Rutan Rashed Talukder john_reynolds or Robert Hanson will help as needed.


We're looking forward to seeing everyone - should be a great event!

Social Edge and [ARCHIVE] TemboSocial are teaming up again, this time in a webinar featuring TemboSocial president Steven Green and Social Edge strategist meganmurray. On Wednesday, June 15th at 2 pm ET/11am PT, both will share their expertise in Jive community engagement. They will also review the ROI of a super engaged community, and how tools such as polls and surveys, can take your community to the next level.


Join our webinar and learn from real world use cases on how to build successful, engaged communities - register here: Register for TemboSocial Webinar with Social Edge

Creating a successful online community – internal or external – comes with a healthy mix of vision, company goals and other internal drivers. At Social Edge, we help our customers meet these important objectives when working together to build and support online communities.  Sometimes, however, aggressive timelines result in downplaying the importance of (or skipping altogether) testing and understanding usability as part of a beta phase prior to the official launch.  Internally, we refer to this as building a community in a bubble.


Collecting user feedback is critical to 1) ensuring your launch is on track to meeting the original objectives set and 2) understanding how your users respond to the experience you are creating.  Tools like TemboSocial's Polls & Surveys are great for gaining deeper insights into community trends and to determine if users are engaged in the overall experience – both during a beta phase of a community launch and as an ongoing initiative.


The notion of sharing a quick poll or survey to collect feedback might sound underwhelming at first, but the learnings from the data collected can go a long way towards building engagement strategies, increasing community participation and driving long term business value for both community members and owners. Here are several examples of how value-add tools drive greater business impact to existing Jive communities:


Building Engagement Strategies

  • Identifying if employees buy into the corporate values
  • Understanding if the corporate values are aligned with the goals of the employees

Increasing Community Participation

  • Moving employees from content absorbers (or passive readers) to active community contributors which in turn drives more value to your community

Creating Long Term Business Value

  • Educate employees about products, strategy and more, plus gauge employee understanding to help power future education/training topics
  • Detailed reporting to show insights of where to invest in order to retain their most important assets: the employees


Whether launching a brand new customer community or strengthening a thriving social intranet, user input tools such as Polls & Surveys are a necessary value-add for a more user-focused and engaged experience.


Social Edge Consulting is a consulting firm that partners exclusively with Jive Software. We offer community management, strategy, UI/UX and custom development services for your internal and external Jive communities. Our thanks to the [ARCHIVE] TemboSocial team especially Kevin Butler and justinadukelow, for working with us on this.

Web Designer/Front End Developer F/T

We are a consulting company that helps top brands work better together, and we are looking for a talented web designer to help us create visual designs for collaborative communities.

Our client communities are supported by interfaces that connect social collaboration to business goals. You must have the ability to think creatively about actionable web design that influences behaviors. You are able to design within tight constraints as well as persuade the client to think big about design within a project.


The successful candidate will have the ability to:


  • create compelling creative web visuals that both incorporate and complement the client's brand.
  • include more practical elements with a functional purpose as well.
  • code your client approved designs by leveraging light front end programming capabilities such as HTML5, CSS and scripting. There's no back-end integration work required, only light HTML to configure widgets.
  • learn how to navigate platform constraints from training we will provide.
  • leverage experience with responsive design.
  • incorporate his/her passion for design and interactivity
  • receive constructive criticism and integrate feedback and suggestions
  • work independently to meet tight deadlines. Work from your location or our Midtown Manhattan office.



We're looking for talented individuals seeking full-time employment; this is not project work.

Medical benefits, 401k and paid time-off included.



Responses should include resume, portfolio or links to examples of your work.


Please send responses to

At Social Edge when we kick off a new Jive implementation project, the first question we often ask our clients is "What are the use cases?" For some, this is a great starting point. For others, this can be as clear as mud. So we interviewed two members of the Social Edge team Megan Murray, Social Strategist and Erin Haines, Senior Community Manager, to describe use cases, and explain why they are so important to a successful Jive community.


Q: Why start with a use case?

Meg (Strategist) :  Use cases demonstrate valuable, rewarding experiences for the very folks you want to get involved in your community. How do the most successful communities create these experiences? They do it by developing use cases that support both the needs of the organization and the needs of the membership. They set up and promote examples of successful use that others can emulate.

Erin (Community Manager): When we are building a community in your organization we want to make sure it is meaningful to the users. A few clear and purposeful use cases set out at the beginning can ensure we are setting up a community that helps people find information faster, while allowing them to collaborate, connect and build as a community.


Q: What is a use case?

Meg: When we talk about use cases for social spaces, we're talking about specific types of people in a specific online place or places, performing specific activities and gaining specific outcomes. For example, a support Q&A forum, a customer feedback place, a team working on a project collaboratively in a group, or an HR resource center.

Erin: What she said! In the simplest terms, relating this directly to the three pillars of Jive (People, Places & Content) as use case involves a group of users who need to do/accomplish something (find information, collaborate, ask questions, connect to one-another etc.) and a place to do it. We take these goals and map them directly to Jive (e.g., people creating content in places).


Q: How do you initiate a use case?

Meg: Initiating a use case is a fairly straightforward exercise. You begin with a deep understanding of the goals of this use case, such as - we need to reduce email on this project, we need improved discoverability around a set of documentation, we need a place to gather our questions and discuss them, etc. From there, it is a process of understanding the three key components and developing a place and processes - who are the people in this use case, what access and abilities do they need, what content will they interact with and how, and where will they participate in this activity? With the correct players, tools, content and place(s) prepared to execute, the use cases is kicked off and a cycle of measurement and adaptation ensues. Measures based on the initial goals will test the efficacy of of the use case (ex: have we reduced mail, why or why not?) and offer insights allowing the use case owners to adapt the strategy over the life of the use case.

Erin: This is where we "make it real." Now that the goals are set, problems are identified and a strategy is in place, we can take that information and map it directly to Jive. Want to reduce email on a project? Great let's set up a group and start moving some of those important email threads into discussions, and invite the players in to collaborate.  Want to make important documents easier to find? Awesome - we will work with you to upload and organize your content in a space using features like page, tags and categories to keep things organized.  Sometimes mapping your use case to Jive functionality can seem straight forward, but there can also be a lot involved from communicating to your users, training, measurement and gathering feedback.


Q: Final Thoughts? And what else do we need to know?

Meg: There are a number of 'every organization' use cases that community developers can look to for inspiration in developing use case, though it's important to consider that every team, department, member group or initiative will have it's own unique needs. Without attention to those needs meaningful adoption can be impacted as these users may not see value in the organizations perspective of priority. The more meaningful the use case is to the members, the higher the probability of its long term use. Striking a balance in use cases through the lens of the members builds a foundation for growth.

Erin: Developing meaningful use cases in Jive is not a "set it and forget it" exercise. Ongoing community management is key. Key not only for managing a community from a holistic approach, but having a community management and governance strategy in place for each use case will ensure success long term.  Part of this is managing the process (the place, the content, membership etc.) and part is taking into account measurement and feedback. If you had specific goals at the start for the use case such as reducing emails, answering questions etc. take a look and have a plan to evaluate and analyze the engagement around your use case.


Common 'every organization' Use Case Examples

  • Member/Customer/Employee communications & information gathering
    (polling, ideation, surveys, discussion)
  • Employee/Member/Partner Directory
    (expertise/resource finding and networking)
  • Knowledge Base
  • Self help support, FAQs, forums
  • Store front service places for teams, programs, initiatives, departments
  • Work and meeting places for teams, topic groups, programs, initiatives, departments
  • Planning, executing and promoting events, providing a catalog of post event materials
  • Developing and delivering support documents,
  • Collaborative document creation and approval - editorial cycles
  • Idea gathering, polling and crowd based innovation
  • Communicating status and formal reports

Screen Shot 2016-03-08 at 1.02.21 PM.pngWith 2016 just around the corner, we've partnered up with Jive to give customers a gift this holiday season -- the redesigned Customer community and new SMB Labs, a brand new space for small to medium sized businesses to connect and collaborate together.


Our team of Jive elves - experts! - have worked diligently this month to provide you with new resources to help you build and manage your community more efficiently than ever before. We took the top frequently asked questions we get from clients around hot topics such as SSO and metrics and put together a simple playbook that will take your community beyond launch to  become an integral business solution.


Stop by the new Customer space and SMB Labs to:

  • Access up-to-the-minute best practices and FAQs, laid out in a simple playbook format
  • Share best practices, ask questions and get answers from experts, as well as other community managers who have been there, done that
  • Overcome the pain points and roadblocks to success - what are they, how to recognize them before they get too deep, and how to overcome the obstacles
  • Define success - what it is for others in the same place in your journey and your community size


Whether you're an SMB or larger organization, the revamped customer community is a space with a growth path for customer- or employee-based communities. Jive and Social Edge are dedicated to managing this space with the information you need to make your community a success.


If you think we missed something - don't be shy! Tell us and we'll make it happen. See you there!

Congratulations to IRESS!

Posted by jencallahan Feb 19, 2015

We were very happy to see this press release announcing the successful launch of IRESS' Jive community, The Wire. The Social Edge Consulting team was responsible for implementing and designing the new community and we couldn't be prouder of the results. Congratulations to IRESS on their successful launch and hope The Wire continues to grow and thrive!

For all of our community manager friends, we thought we'd share this tidbit with you.


For the upcoming Community Managers Appreciation Day (CMAD) on Monday, January 26th, Jive is offering a $10 gift card to Starbucks for any community manager that blogs (with photos!) about their experiences. It's really easy! Whether you're a cmgr for The specified item was not found. or [ARCHIVE] Jive External Communities - share your story and get a well-deserved break at Starbucks. For more information read this blog post for internal community managers or this one for external community managers.


Enjoy that latte!

Social Edge is hiring!

Posted by jencallahan Nov 13, 2014

Are you a creative and thoughtful designer who is a whiz at working in Cloud or JiveX? Or are you a detail-oriented project manager who knows how to keep a project on track and under budget? How about a speedy tech writer with a passion for Jive? Then let's talk! Social Edge Consulting is a Jive partner that specializes in all aspects of Jive - technical, strategy, community management, design. In fact, we are Jive's MVP Consulting Partner of the Year! We are a team of Jive experts who know Jive inside and out because we all used to be Jive clients. We are looking for new team members who are enthusiastic about Jive, love to collaborate with different people and different workstyles and want to be part of the fun that is Social Edge. Stop by our careers page and submit your application. Let's get to work!

FOR IMMEDIATE RELEASE – Social Edge Consulting, an award winning professional services firm specializing in implementing and innovating with Jive Software, announced its partnership with TemboSocial, a leading provider of social software solutions for businesses today. The partnership will help Jive customers leverage their investment by driving sustained platform adoption & employee engagement.

TemboSocial offers “plug and play” simplicity for Jive customers who are looking to introduce programs which encourage active participation for knowledge workers in the enterprise. As part of the global roll-out of Jive 7, TemboSocial’s add-ons for Jive bring an advanced level of dialogue to the social environment making organizations more competitive and productive.


“TemboSocial reaches more than one million employees every day,” said Steven Green, founder and CEO of TemboSocial. “Through our Conversation Consultants team, we help corporate communicators and HR professionals build meaningful programs to engage and retain their talent. It seems only natural to combine our skills with Social Edge’s to help more organizations ‘get real’ with social business.”

“Social Edge has worked with 140 Jive communities over the past 3 years and time and again we’ve seen how engaged employees drive business value,” said Andrew Kratz, founder and president of Social Edge Consulting. “Our partnership with TemboSocial is a perfect complement to our strategic offerings, and will allow us to further support our clients as they build their Jive communities.”

About Social Edge

Social Edge Consulting partners exclusively with Jive on platform implementations. With more than 50 years of combined social collaboration expertise, we drive your Jive/JiveX community’s growth. Our strategy, UI/UX, and technology services are key to our clients’ successful communities. Let Social Edge Consulting empower your company to be a leader in its industry by using Jive software as its foundation. For more information visit

About TemboSocial

Founded in 1999, TemboSocial enables the social enterprise for some of the world’s most progressive organizations, such as TD Bank, State Farm, Cleveland Clinic, and Macy’s. Leading companies turn to TemboSocial’s hosted suite of tools to foster collaboration, innovation and recognition among employees, customers and prospects. To learn more about TemboSocial, visit

In honor of our upcoming JiveX panel today at 12:30 pm with our JiveX clients dleung themaria jeaniek and gjankowski and moderated by MikeFraietta, check out our post on "The X Factor in JiveX"

As you arrive @jiveworld, you may have noticed that some of our tweets and blogposts featured #makemagichappen.  When you visit the Social Edge JiveWorld booth (#G1), you will also see that #makemagichappen is a big part of our design theme, headlined by our magic playing cards featuring Jive community tips. So what’s the story here?

At Social Edge we’ve helped over 100 firms and organizations grow their Jive communities into thriving workspaces that are integral to their social business success. In fact, if you stop by either of our Demo Theater sessions at Jive World this year (Wednesday, 10/22 at 5:30 pm, and on Thursday, 10/23 at 12:30 pm) you’ll hear a few of those stories. But when we talk about #makemagichappen it’s not just the skills and expertise that all Social Edgers possess when it comes to Jive — it’s also about setting the foundation for an organic and authentic community that creates “magic” through the participants and members of its community. #Makemagichappen is a call to businesses, community managers and end users to use Jive in order to capture innovative ideas and build connections and bridges between people and business functions that rarely interacted previously. It’s also about embracing the changes that occur through Jive, including the magic of transparency and knowledge sharing.

There are a number of things we’re looking forward to at Jive World this year; new product information, meeting up with colleagues and sharing best practices. Whether you use Jive for an internal or external community, we always look forward to helping our clients discover the magic within their own organization.

Want to read what Social Edge president Andrew Kratz is looking forward to at Jive World this year? Check out his post, "Three Trends to Watch at Jive World 2014," on He shares his observations on the three ways that businesses embrace Jive and social business, and show just how far the business community has come from five years ago when #social meant Facebook. With barely two months left until the event, everyone at Social Edge is eagerly counting down the days - see you there!