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3 Posts authored by: Christoph Rauhut

For almost two years now, Pokeshot///SMZ has been offering consulting services in the areas of social business and digitalization, with an emphasis on social intranets, external communities, gamification, software evaluation and social learning. The focus is not on the individual activities themselves but rather everything that goes into making a social business initiative successful. From the initial idea and strategic review to project conception and feasibility analysis all the way to technology implementation and roll-out, the business consulting team provides guidance throughout with entire social business journey – while always keeping an eye on client objectives and requirements.


The idea behind establishing an in-house consulting team was to provide Pokeshot///SMZ’s clients with even better service and support when introducing social business technologies, thus closing the gap between client requirements on the one side and the technology implementation on the other.


By taking a very technology-oriented approach to consulting, Pokeshot///SMZ is now able to provide technology-independent – and thus unbiased – guidance and advice. In the early phases of a social business or community initiative it is especially important to have a neutral perspective that favors no particular technology. Later roll-out phases center on topics such as change management and adoption and acceptance in which people (employees, customers, partners), while here technology takes more of a back seat.


Recent projects and client inquiries have shown that these topics are becoming increasingly important. Thus last year Pokeshot///SMZ was able to carry out a host of consulting projects that focused not on a specific technology itself but rather on the selection of the most suitable technology or on social business reviews, community management concepts, gamification techniques, performance indicators and use cases.


Pokeshot///SMZ’s consulting team has also observed a stronger trend toward topic and use case-oriented solutions. In other words, its clients have not asked for Jive, IBM, Microsoft, etc., but rather about a solution for a topic such as social learning, innovation management or customer support. That is exactly what led Pokeshot///SMZ, at the end of last year, to pool its offerings around social learning. This relieves clients from having to be concerned primarily with technology while enabling them to look for solutions to their specific business requirements and problems in the area of modern learning.


It is precisely this consulting and solution-driven way of thinking that has allowed Pokeshot///SMZ to create added value for its clients. Clients have a fairly good idea what challenges they face, but before they have to find and put together all the different pieces from the big, wide world of social business, Pokeshot///SMZ takes care of this preliminary work through its rigorous consulting and solution methodology and thus provides immediate and tangible added value.


In 2015 Pokeshot///SMZ will continue to take this approach while further evolving its range of consulting services – in line with its motto “Enabling You to Become a Successful Social Business.”

Dear Customers and Partners,


With this newsletter, we’d like to keep you up to date on what’s been happening at SMZ SocialMediaZolutions during the summer months.


SocialMediaZolutions shows its social commitment

During the summer months, SMZ is making fitness for all a high priority: We are helping those with physical and mental disabilities to exercise with healthy individuals on equal terms. Learn more


SmarterPath - A new way of Social Learning

At JiveWolrd 13 SMZ/Pokeshot will be presenting our newest solution for social learning management: SmarterPath. Learn more


SMZ/Pokeshot sponsors JIVE World for second year in a row

This year, SMZ/Pokeshot once again takes center stage: from October 22nd- 24th, JiveWorld13 returns to Las Vegas. Nostalgia for the hugely successful JiveWorld12 has driven SMZ/Pokeshot to become one of two silver sponsors for this year’s JIVE conference. Learn more


Interview with Stephan Müller-Ziebur at JIVE-Partner Summit 2013

Stephan Müller-Ziebur, Managing Partner of SMZ, answers different questions, on how to create a succesfull social business around JiveSoftware at the first official JIVE Parter Summit ever. Here you can watch all the questions from the interview in Frankfurt am Main. View the interview


SMZ strengthens team with two hires

SMZ is pleased to announce during these summer months the addition of two new staff members: H.C.L Barz and Stephan Leuendorff will bring new energy and experience to its team in Berlin Adlershof. Learn more


Best wishes


The Pokeshot/SMZ Team

Dear Customers and Partners,


With this newsletter, we'd like to keep you up to date on what's been happening at SMZ SocialMediaZolutions.


Presentation of "The Value of Social Business" Given by Christoph Rauhut

At the inter:gator Search Days 2013 conference, held on May 23 and 24 in Dresden, Germany, the heart of Silicon Saxony, SMZ Senior Consultant Christoph Rauhut gave a presentation on "The Value of Social Business." View the presentation


SMZ Is Now Jive Consulting and Professional Service Partner

SMZ announced that it officially became a Jive Consulting and Professional Partner as of April 2013. This partnership will enable SMZ to consolidate its position as one of the leading providers of Jive services and support in Europe as well as to better serve its clients. Learn more


SMZ/Pokeshot Soon to Release Social Learning Management System (LMS) for Jive

The cloud-based LMS service, called SmarterPath, is scheduled for availability on the Jive Apps Market within the next few days. It bridges the gap between traditional learning management systems and social/collaborative learning and enablement, and is fully integrated into the Jive platform. Learn more


Adidas Launches New miCoach Facebook Support App Built by SMZ

Our client Adidas has released a new miCoach Facebook app for user support, for which SMZ led the technical development. In an interview, SMZ's CTO Guido Hofmann explains what the app can do, what role we played and what challenges we faced. Read the interview


Relaunch of the SMZ Website

Last Friday we unveiled the newly designed SMZ website, which provides more insights into the company and a host of information about SMZ's services and products. Plus, our news blog will regularly inform you about what's going on at SMZ. Visit the website


Best wishes,


The SMZ Team