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I love cars, so it’s hard not to be excited about one of the evenings we have planned in Berlin at Aurea Experience 20. We’ll get the rare opportunity to enjoy one of the world’s greatest car collections in-person — surrounded by live jazz, German-inspired cuisine, and everything from early Aston Martin exotics to modern Bugatti hypercars. I can’t wait.


But it’s also the largest gathering of CRM and Jive users in the world, and there’s a ton I am excited about — such as the newly announced learning sessions.


A blog post can barely scratch the surface, but I’ll highlight a few of my favorite sessions planned for Berlin below. Take a minute to register now (if you haven’t already), and don’t forget to book your hotel room!



Starting with CRM . . .


This 10 – 11 March in Berlin, CRM experts can look forward to learning:


  • The CRM State of the Union, including an updated overview of the market, the state of mobile CRM, and a deep dive into our 12-month roadmap.
  • Valuable integrations you can use to make Aurea CRM more collaborative, increase customer satisfaction, and help sales teams reach their goals better and faster.
  • How to turn Aurea CRM into an email marketing automation powerhouseLearn how sales and marketing can use ACRM to drive enhanced ROI from your investment.
  • How other experts are using Aurea CRM. Take a peek at top customer deployments and the business results they are achieving.


. . . and finishing with Jive


For Jive experts, we’re even offering a pre-event boot camp with beginner and advanced tracks. You can opt-in to the bootcamp for free during your regular conference registration. In Berlin, Jive experts will learn:


  • Powerful new ways to use customer journeys and design thinking to connect employees and solve their biggest pain points — and how they’re used at Lloyds Banking Group, the largest retail bank in the UK.
  • Tips for automating business processes using Jive, including the selection criteria, lessons learned, and key Jive features that MTS Bank Russia used to automate their own business processes.
  • Advanced strategies for using news streams and Jive Daily — and how Rehau uses them to reach all 20k of their employees, regardless of their role, country, language, or location.
  • How to take social learning to a new level, and how one company used these strategies to create an educational and collaborative environment for more than 16,000 legal professionals.


Remember, registration and attendance are free: you pay only for travel and lodging. If you haven’t already, register now — and I look forward to meeting you in Berlin!

A few weeks ago, we unveiled the incredible entertainment we have planned for you in San Diego at Aurea Experience 20: an evening aboard the USS Midway, complete with live music and photo ops with fighter jets.


That’s a tough act to follow. As Jive experts, though, you come to San Diego to learn, network, and leave with valuable new ideas for how you can get even more engagement and value from your community. We’ve built the perfect agenda for that, and I’m excited to unveil a few of the sessions I think you’ll be most excited about.



  • One of my favorites is around engaging frontline workers —  the people who help clients in person and aren’t often at a desk. Naturally, they tend to spend less time on the internet, so they may not be as prominent in your community.  At Aurea Experience 20, Filtration Group will share their top lessons for creating community in a front-line workforce — including over 7,000 employees in 28 countries


  • We’ll also talk about the importance (and the practice) of growing a learning culture. Cleveland Clinic has an incredible story of how they use Jive to create a continuously-learning healthcare workforce, and I know it will resonate with community managers and executives across every industry.


  • Royal Bank of Canada is the largest bank in Canada, and they’re using Jive in some incredibly creative new ways. We’ll dive deep into new ways to imagine the social platform, and how they’re using Jive and advanced integrations to encourage other business units to bring big ideas to life.


  • Building on that, the experts at Ripple Effect Group will give us a glimpse at creative new ways other companies are using Jive. We’ll share innovative ways to demonstrate value, and even how to reimagine what Jive can do for your business.


  • And as always, we’ll have plenty of demos, a look at the future of Jive with Chief Product Officer Alan Fletcher, and even a pre-event Jive Boot Camp Workshop with sessions for both beginners and experts.


If you haven’t already, register to join us today and be sure to book your hotel by February 13th, 2020 to get a special early-bird rate of $249 / night (regularly $269).


I hope to meet you in-person in San Diego!

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