For human resources, it’s the crisis in employee engagement. For corp communications, it’s the struggle to inform and align an increasingly diverse, dispersed workforce. For IT departments, it’s the challenge of digitally transforming their companies while managing a disparate, ever-growing patchwork of systems that complicates life for IT staff and business users alike.
That may sound like many problems, but when you get down to it, it’s just one: fragmentation.
Is your company news reaching all of your employees?
In a perfect world, strategic alignment would be a given. All employees would know what your company is doing, where it wants to go, how it plans to get there and how to play their part. Not only would people understand the mission, but they'd feel invested in it and committed to it. In an era where companies encourage different types of workstyles from everywhere around the globe, they're starting to experience difficulty in getting everybody on the same page. Communication is becoming fragmented, which directly affects the health of the organization.
Only 14% of employees understand their company’s strategy and direction. (Smither)
Corporate communications professionals are doing their best to bring their companies together, but they're hamstrung by aging, inadequate tools:
- Email blasts get lost in overloaded inboxes
- Static intranets don't get enough adoption
- One-way communication channels decrease employee interest
- ...And, nothing can be measured!
It's time to remove fragmentation with the right technology.
There's a way to improve communications and get the job done with new technology. In From Fragmentation To Connection, we discuss how a new kind of intranet – the interactive intranet – can serve as a digital hub, bridging the chasms that Communication teams and executives might have when trying to get the business together.
Read the eBook now: How IT, Corp Comms & HR Unite Companies With Interactive Intranets