Ryan Rutan

Snatch the Pebble From My Hand, Community Manager ...

Blog Post created by Ryan Rutan on Aug 8, 2013

pet-rock.jpgIn the 1970s, "fads" were all the rage.  Disco MusicMood rings, and video arcades reigned supreme and the world has never been the same.  In light of these fads, there is one that is most relevant to social business than one might suspect, and that is the Pet Rock.  Void of care, responsibility, or consequence the pet rock symbolizes the historical "build it and they will come" approach to online communities.  For a lucky few, this strategy may be good enough; however, history has shown that success favors online communities that employ community managers to engage members in meaningful conversation and drive business objectives.  As the Jive Community Manager for the last 2 years, I can speak first-hand to the returns and value gained by investing in such a position.  That being said ...

... it is with bittersweet emotion (at least that's what my mood ring tells me) that I share with you that I will be stepping down as the Jive Community Manager.  Over the coming months, I will transition into a new role as Jive's Developer Evangelist where I will work side-by-side with mark.weitzel to showcase to the world's developers and IT organizations why Jive's technologies are best in class.

Looking Back

When I first joined Jive in October 2011, I was fortunate to be reunited with deirdrewalsh, a great colleague and friend who I regard as one of the best social media marketing minds around.  Together, she and I started a plan to revitalize the Jive Community with a fresh look and purpose.  In this past year and a half, we delivered numerous improvements to the Jive Community, such as:

I am extremely pleased with the progress that our team has made and I am excited about the work still to be done.  It also goes without saying (but I'll say it anyways) that none of these improvements would have been possible without the tireless support of our Director, sydney.sloan and her passion to put customer best interests first.

To all Jive customers out there:  You truly have an amazing all-star customer marketing team in your corner watching over you!

What's Next

First and foremost, let me reassure everyone that I will remain active in the Jive Community, so I wont be a stranger.  I will work with the customer marketing team to make sure that my replacement is the best possible match for the community.  In the mean time, feel free to continue @mentioning me and asking questions; however, just know that I'll have a stronger focus on the Developer Community for the foreseeable future as I look to raise that community to new heights.

I consider myself extremely fortunate to have had the opportunity to earn the respect and trust of so many respected social business professionals here in the JC, and I aim to pay dividends on your investments by arming your developers and IT organizations with the best and fastest time-to-market social business solutions to take you even farther down the road to business value!

Do You Know a Community Manager All-Star?

If you know someone who can think outside the box and you believe can lead the #1 social business community on the planet, then please have them apply online at the Jive Careers site.  They will not find a better opportunity to work with such a diverse and knowledgable community of social business professionals.  Not to mention working with an all-star social and customer marketing team, on the the world's best social business platform!


In closing, a special thank you to my fellow community managers, developers, and Jive Community patrons.  Sharing these past 2 years with you has been an amazing adventure, and I look forward to working with each of you again in my new role.  With that, I only have 1 thing left to say ...

Snatch the pebble from my hand future Jive Community Manager ... and let's do something great!