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I am excited to announce the acquisition of Proximal Labs, a privately-held software company that brings innovative ‘big data’ technology to enterprise social networks. Proximal will help accelerate Jive's existing efforts to use the power of ‘big data’ to unlock the value of the social graph in the enterprise.


Big Data is the set of technologies and practices that deal with diverse, petabyte scale, real-time data sources. These technologies were originally developed at companies like Amazon, Google and Facebook that pioneered recommendation engines to map consumers to the right products and services based on their interests. The same techniques that can target an advertisement to a user, based on their browsing habits, can be used in a workplace, to recommend a co-worker or a customer that has information critical to the work at hand. They can shortcut the social graph and make direct relationships happen quickly.


At Jive we believe that the future of work is personalized, giving people access to the right information and the right people at the right time to get their job done.  We are bringing the best of consumer technology to the enterprise to change the way work gets done, increasing productivity while making work more fun and more personal.


Companies like Facebook have pioneered the social consumer graph. This graph maps the users of Facebook and how they are related to one another. In the enterprise context, there is an even richer graph of people. It includes the organization structure, people who collaborate together, the partner network, the vendor network and the customer network.  All of these people have a common interest in seeing the company succeed. At the individual level, though, it can be very difficult to get connected to the right person you need to reach to get our job done effectively.  Imagine you could find that person when you needed them the most. We believe that by using the power of 'big data,' we're going to make this a reality and personalize work.


But that's not the only way 'big data' can help us get our work done. Today, companies have access to a massive amount of data: from collaboration systems like Jive, from enterprise systems and from the social web. There are so many data sources that you can get overwhelmed by the sheer volume of them. This technology can cut through this noise and help direct information to you when you need it.


Once we recognized that the future of work is personalized, we started developing the right expertise to capitalize on it. The Proximal acquisition will helps us accelerate our ability to deliver on this strategy. Proximal's team brings to Jive both scientific grounding in social network analysis and experience building big data systems at production scale. At the core of Proximal’s capabilities is deep expertise in information retrieval, social analytics, and machine learning, with the end goals of making content more relevant and communities more engaging. The Proximal technology will be immediately leveraged in multiple areas of the Jive product, including supercharging our recommender, analytics, search and the Jive Social Media Engagement. This technology is a great complement to the excellent work that these Jive teams have already done, and will enable us to dramatically accelerate our innovation in these areas.


The entire Proximal team will join Jive’s engineering group and will be based in Palo Alto. The team includes a talented group of engineers, scientists and innovators, who have been contributors to notable open source projects, including Apache Hadoop. The team brings an unmatched combination of scientific, industry and academic talent. David Gutelius, Proximal Labs co-founder and CEO, will become Jive’s Chief Social Scientist. In his new role, David will drive the enterprise social graph strategy and overall technology innovation at Jive. You will be hearing from him often!


Proximal is yet another step in our journey to build the next great enterprise software company and change the way we work. And we're not stopping here, so stay tuned for more exciting announcements!!


Brian Roddy

SVP of Engineering

After the success of the 2010 Get Social Tour, Jive is hitting the road again to show you the new way to business.



It's easy to feel lost on the Social Business highway.  Should I create a Facebook page for my company (or more likely what should I do with the 100 already out there)?  How do I spend more time working and less time living out of an email inbox?  How do I use new technologies to measurably impact customer support, marketing and sales?


Starting on April 13, I'm joining other Jivers and customers from companies like T-Mobile and SAP to answer these questions and more.  We will demonstrate how new technologies can fundamentally change the way we work.  As a former customer, I know Jive can help accomplish real business objectives.  It's time to securely bring the awesome consumer technologies that have improved the way we engage and share with our friends into the workplace.


Sign-up today for a free, half-day seminar that will help you network, share, and get free breakfast!





Here are the top 5 reasons to attend:

  1. Learn how to make critical improvements to your marketing, sales and support operations
  2. Listen to innovative customer-led presentations and real-world case studies
  3. Attend specialized tracks for business leaders, technology experts, and current customers
  4. Discover how to deliver a truly collaborative platform and drive innovation, without compromising the security and controls required by the enterprise
  5. Get an exclusive preview of Jive 5 and check out the revolutionary aspects of this platform (for current customers)


2011 New Way Tour schedule:

April 13 - Washington DC featuring CSC

April 20 - Chicago featuring Premier Farnell

April 26 - Dallas featuring Yum! Brands

May 4 - Seattle featuring T-Mobile

May 11 - Boston featuring TBD

May 17 - New York featuring Fidelity

May 24 - San Francisco featuring SAP

May 24 - London featuring BUPA


Hope to see you on the tour, and follow @jivesoftware on Twitter for real-time updates and chances to win sweet prizes.

First day at Jive.jpgToday, I officially started the next phase of my career by joining Jive Software.  After launching a word-class Social Business program at National Instruments, I’m thrilled to move from a Jive customer champion to Jive’s social media champion.


Here is the list of the Top 10 Reasons I Joined Jive:

1. Passion. I’ve been involved in “social” since companies were building profiles on MySpace. Like others, I’ve transformed the program (and the titles  on my business card) from community management to social media marketing to Social Business. Despite the evolution in the last five years, one thing hasn’t changed - my love for connecting people, building valuable relationships, and being a trusted advisor on how “social” can make a real business impact.

2. Products. As a customer, I saw firsthand how Jive’s software improves support operations, customer loyalty, product development, marketing, public  relations, sales and the daily lives of employees. It’s the best enterprise social software for bridging the conversations inside and outside the firewall; intuitively empowering customers and employees; and engaging the social Web. This has been my mantra the last year (see Social Media Pangea).

3. People. Jive’s management team, board, and employees are first class. I’m excited to join some of the industry’s brightest minds in strategy, marketing, product development, etc.

4. Position. I get to DO social media marketing FOR a social business company.  How cool is that?!?

5.  Purpose. Jive is a company with a strong mission - a new way to business.  It is the first company to bring the innovation of the consumer web to the enterprise. And in doing so, makes work great and breaks down the barriers separating employees, customers, and partners.

6. Patrons. Jive has awesome customers. I can’t wait to share stories of how our technology empowers companies like Nike, Intel, and, of course, my former employer National Instruments.

7.  Prestige. Leading industry analysts position Jive as a leader in social software for the workplace.

8.  Partnerships. Jive partners with great companies, like Google and Twitter, who recognize the value of Social Business.

9.  Places. I look forward to building up the Jive user group in Austin, one of the world’s premiere tech-cities, and traveling to great places like San Fran, Portland, Seattle, Boston, etc. evangelizing Jive’s Social Business technology.

10.  Parties. Let’s face it there is no better party than JiveWorld.  The work-hard, play-hard culture is reflected at this stellar event.


I’m excited to take my passion for building valuable relationships to the next level as Jive’s new senior social media manager. Stay tuned to this blog for updates along our social media journey.


Deirdre Walsh (@deirdrewalsh) is an award-winning social business program manager with 9 years of digital media, integrated marketing, online community, and corporate communications experience. You can connect with her on the Jive Community, LinkedIn, Facebook, Twitter, or in person!

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