Skip navigation

We hope everyone is enjoying a happy Halloween. In the spirit of the holiday, check out this horrifying press release that is making the rounds. Be afraid. Be very afraid.


Happy Halloween to everyone from Jive.




Social Frankenstein Haunting the Enterprise this Halloween



Stitched Together Social Pieces Turn Into Horror Show



Transylvania–October 29, 2010 A grotesquely hideous experiment has gone wrong in many global enterprises this Halloween. Business people have been hiding in their cubes, barricading their offices begging for help in exorcising the impact of the Social Frankenstein monster.



The Social Frankenstein is a horrifying assembly of piece-parts of different, incomplete, disconnected, social networking software components, blogs, wikis and other point tools stitched together. Often, this monster gets rotting legs and arms from Microsoft, a dead torso from IBM and a grotesque head with chattering teeth from This slow moving, yammering goliath has quickly become the scariest destructive force for enterprises this Halloween.


There have been numerous sightings of the Social Frankenstein in businesses around the globe. The simple act of looking at it has caused worker blindness, complete exhaustion and a loss of white-collar worker productivity. Business people who have been attacked by the monster report being stripped of all creativity and job satisfaction. With the increase in vendors promoting makeshift, bolted on social body parts, it was only a matter of time before a terrifying creation of horrific proportions would appear, disgusting business users and IT organizations.



"You can tell that thing took a while to create," said one business user, "It's as if this monster assimilated everything that was wrong with business applications and haphazardly assembled itself together into a soul-sucking, productivity-draining, customer-upsetting, beast."



Marketing and IT departments across the enterprises are getting together to find a solution to put an end to the Social Frankenstein. In partnership with Jive, they are deploying a comprehensive, enterprise-wide social business solution, built social from the ground up. The goal is to exorcise the monster and return the enterprise back to productivity and bring joy back into the lives of the workforce.



“Finally, we can end the horror of this beast”, said the CIO of an afflicted company. “With Jive Social Business Software we were able to crush the Social Frankenstein. We started fresh, after realizing that social business requires soul, and needs to be built on a platform with social DNA.“

new-way-community-header.pngGartner just released its 2010 Magic Quadrant for Social Software in the Workplace. I thought I’d take the opportunity to comment on the state of the market from the Jive perspective. I guess to get it out of the way I’ll answer the question, “How do we feel about the latest quadrant?” Thrilled. Jive is honored to be recognized as a pure play leader in the Social Business space giving the industry juggernaut a run for their money. Everyone loves a good David & Goliath story, and we’re bent on assuring there is no change to the ending.


This MQ is interesting from my perspective because it showed Gartner raising the bar for inclusion and amp’ing up their criteria. I particularly felt this dynamic because there was never a year when Jive showed, we believe, more leadership in the market than 2010. At a time when larger vendors felt it was safe to wade into the market, and open source vendors were optimistically hoping for the end of innovation in this space, we raised the bar with a very aggressive agenda for 2011. What Matters: The next generation user experience for social business software.  Not just what you need to know, but communication and action. We’re introducing social graph based filtration & recommendation to make the challenge of staying on top of your business effortless. We’ve recognized that the communication technologies we’ve been given in the enterprise are literally decades old, and laid down the foundation for what we hope will be the way you manage all of your communication in the future. And finally, we’ve taken the antiquated idea of “Tasks” and turned them into “Actions”. Modern standards have made it possible to pull other systems inside of Jive so that you can view, assess, and make a decision without leaving the interface. In a time where the requirements to handle more communication & information seem to be increasing for every role, we feel it is time to invest in a modern UX to address the challenge.


Finally, we’ll be rolling out Jive  Apps Market. Why? Because open systems always win. We think the opportunity here is to give our customers a new way to work. Jive can’t possibly execute on this opportunity alone—it’s too big. But with the strength of our partners we know we can bring about the transformative revolution that has already swept the consumer space.  We want every enterprise employee to be delighted by our software and revel in what they are able to accomplish.


So, what do I think about this year’s iteration of the Gartner MQ?  I think largely they got it right. I also applaud them for taking the wildly unpopular tactic of raising the bar.  They recognized that while this market has moved more quickly than almost any enterprise space before it, we are not across the chasm yet—our best days are in front of us. This quadrant deserved stricter criteria, dropped vendors, excluded vendors, and everyone facing a higher bar for execution and vision.  I view it as the new criteria against which we will all be measured. I’m not concerned about Jive’s ability to rise to the challenge. I think with the delivery of Jive 5 in Q1, our continued expansion in Europe, and our growing partner channel that you are only getting a taste of what is ahead.  We feel fortunate to participate in this phenomenon that is the social revolution. We see a new way to work, and we can help those who join us in embracing it to the benefit of their employees, customers, and shareholders.  We continue to feel the burden and distinction of being an independent leader completely focused on this space—but, we won’t let you, our customers or our future customers, down.

Today was an amazing day for Jive!


This morning, we joined Kleiner Perkins’ John Doerr, Amazon’s Jeff Bezos, Facebook’s Mark Zuckerberg, and Zynga’s Mark Pincus at the unveiling of Kleiner’s new $250 million social investment fund ... the sFund. With this fund, KP will be looking for entrepreneurs and innovators who are  reimagining and reinventing the Internet on social platforms. Fund investors include Amazon, Facebook, Zynga, and Allen & Company.


Jive was one of only four companies showcased during this event and the only social business company present.


For me, there were a few key takeaways from the social titans at this landmark event.


Zuckerberg predicted that every industry is going to get redesigned and rethought around people; he believes that there'll be opportunity in the next 5 years to pick any industry and rethink it in a social way. Jive is doing just that. We are redesigning the ENTERPRISE around people and social, setting the standard for the new way to business.


Zuckerberg also characterized some companies as having a light social layer vs. those that have social built in. Ever since Jive's Get Social tour, Jive has been talking about the fact that enterprises will have two choices: business as usual or social business. Business as usual checks the social box by bolting on the social layer. Social business is social from the ground up and radically changes the way companies engage with customers, partners, employees, and the social web.


Zynga's Mark Pincus envisions an Internet that is logged in and knows you eveywhere and anywhere. This is exactly the vision of Jive What Matters. Jive What Matters will combine information from social business  applications, existing enterprise tools and the external social web into  a simple, tailored user experience.


Bing Gordon, KPCB partner who is leading the sFund echos Zuckerberg. He belives that there'll soon be two types of start-ups. The first, bolts on social, or what he characterized as slap-on social shovelware. The other, is a start-up that is social-built from the ground up. Bing predicts the shovelware start-up will have a hard time getting backing.


During the panel, there was also lively discussion about how social apps will make our lives frictionless. This trend is reflected in our vision for the Jive Apps Market. The Jive Apps Market is the only platform where adoption of business  applications for the enterprise will be socially driven. Developers  will be able to rapidly build social business applications using the  OpenSocial framework. Jive looks forward to welcoming fellow KPCB companies into the Jive Apps Market.


The current talk in the industry is about social changing the world. Yet, when we go to work we continue to interact with legacy applications, rigid infrastructure and siloed processes. People spend a lot more time working than "playing." Therefore, the need for the new way to business and being social is massive in the enterprise. Hearing these leaders evangelize social as the way of the future further validates Jive's vision for changing the way work gets done.


We're incredibly honored to be singled out today as the company leading the social business revolution. Thanks to all our employees and customers who've helped us get this type of recognition and momentum.


In closing, as John Doerr of Kleiner Perkins said today, "If you don't have a social strategy, you'd better go get one!"


Tony Z

Filter Blog

By date: By tag: